Springer Confessions of the Pricing Man by Hermann Simon

Confessions of the Pricing Man : Paperback : Springer : 9783319203997 : 3319203991 : 27 Oct 2015 : The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time.