Sony Alpha a7 III 24MP UHD 4K Mirrorless Camera

<b> Gain control of expressive freedom </b> With outstanding imaging capability and high-speed performance contained in a compact body, the a7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. <b> Rendering scenes in realistic detail </b> A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera. <b> Newly developed sensor, evolved image processor </b> <b> The latest technology achieves stunning processing speed </b> A new version of the 24.2-megapixel Exmor R CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X image processing engine and front-end LSI and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher. <b> Back-illuminated full-frame sensor </b> <b> Higher sensitivity and readout speed </b> The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture. <b> Reducing noise in high-resolution images </b> <b> Up to 1.5-stop improvement in image quality </b> Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration. <b> Subtle gradation from shadow to highlight </b> <b> Dynamic range of up to approx. 15 stops </b> Approx. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. <b> Faithful color reproduction </b> <b> More accurate color reproduction straight out of the camera </b> Color reproduction performance is dramatically enhanced, giving subjects that you capture more natural color that is faithful to how the colors look in real life. Skin tones in portraits, blue skies in landscapes and vivid hues in still life images look very realistic as a result. <b> Steadier shots with 5-axis stabilization </b> The latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance. <b>...